Built for founders doing $250K ARR and beyond

Learn from founders. Grow with coaches. Build with peers.

Get from stuck to a repeatable path past $1M ARR — without raising, bloating your team, or guessing what's working.

No gurus.No recycled playbooks.No theory.

Why you're stuck

Most software companies stuck under $1M ARR have one of three things broken.

Not enough trials

Not enough of the right people are finding you and starting. The top of your funnel is too thin.

Too much churn

You win customers, then quietly lose them. Growth leaks out the back faster than it comes in.

Pricing too low to sustain

You're undercharging for the value you deliver, starving the business of the margin it needs to grow.

The Build Room systematically fixes all three.

01 — Learn from founders

Most founder communities teach what worked years ago.

The Build Room is different. Every strategy, framework, and playbook is actively being tested inside real software companies.

No hindsight.
No polished case studies.
No survivorship bias.
Just real founders sharing what's working today.

You'll get an inside look at:

Growth experiments
AI implementation
Product launches
Pricing decisions
Hiring plans
Sales systems
Marketing strategies
Revenue lessons
Wins and failures

Everything.

Meet your Resident Builders

Operators building modern software companies in real time.

Alex Turnbull

Alex sold his first startup to a public company before bootstrapping Groove into a profitable $5M ARR software business with 50% EBITDA, while retaining 88% ownership.

Today he's building Helply, an AI-native, outcome-based customer support platform that has grown to $1M ARR without venture capital. Every dollar from Groove funds Helply.

More than a decade ago, Alex pioneered one of the original "build in public" movements through his Journey to $100K a Month blog. Now he's doing it again — inside The Build Room, you'll see every lesson, experiment, mistake, and breakthrough.

Alex Berman

Alex has built, acquired, and exited multiple B2B software companies, including Taplio, acquired by Lempire for $10M.

For more than 15 years, he's built the revenue engines behind high-growth software companies — outbound, SEO, paid acquisition, product marketing, AI, GTM strategy, and commercial operations.

His outbound methodology, The Cold Email Manifesto, has helped more than 100,000 B2B professionals generate customers. Today he's building AI-native businesses while helping founders create scalable, repeatable growth systems.

02 — Recorded Masterclasses

The playbooks, straight from the people who built them.

A growing library of on-demand masterclasses recorded with founders and operators behind the tools and methods you already use. Each was recorded as a standalone session - watch anytime, revisit anytime, with new ones added over time.

* Sessions originally recorded for earlier Alex Berman programs - archived here for members, not a current partnership or endorsement. More on the way.

Guillaume Moubeche

Founder, lemlist

Aaron Ross

Author, Predictable Revenue

Steli Efti

Founder, Close

Jon Buchan

Founder, Charm Offensive

Daniel Fazio

Founder, Client Ascension

Sujan Patel

Co-founder, Mailshake

Jesse Ouellette

Founder, LeadMagic

Vaibhav Namburi

Founder, SmartLead

+ more masterclasses on the way.

Live Coaching

Show up live. Leave with a plan.

Cold Email Coaching

Live coaching on deliverability, list building, copy, and sequencing — from operators who send at scale every day.

LinkedIn Coaching

Build a pipeline from your profile: content that compounds, DMs that convert, and a system for consistent inbound.

On-Demand Courses

30+ hours of structured, step-by-step training.

30+ hours

Enterprise Sales

Cold Email

X Growth

Agency Growth

B2B Growth / SEO

03 — Build with peers

The best conversations don't happen on stage.

They happen between founders solving the same problems. Inside The Build Room you'll join a private network of ambitious software founders building meaningful companies.

Ask questions

Get straight answers from founders who've solved it.

Share wins

Celebrate progress with people who understand the work.

Get honest feedback

No cheerleading — real critique that moves you forward.

Build relationships

Connections that compound for years, not likes.

Built for real traction

This isn't for aspiring entrepreneurs.

It's for founders already building meaningful software companies. If you're doing $250K ARR or more and asking the hard questions — you're in the right room.

Questions like:

→How do we get to $1M ARR?
→How do we scale beyond founder-led growth?
→How should AI transform our business?
→Product-Led Growth or Sales-Led Growth?
→How do we hire executives?
→How do we improve retention?
→What's actually working in software today?

Everything included

One membership. Every advantage.

Weekly coaching sessions
Resident Builder sessions
Founder AMAs
Private founder community
Complete playbook library
Session recordings
Templates
Frameworks
Accountability
Direct access to coaches

Why The Build Room

Most communities give you one thing. We combine all three.

Some give you networking. Others give you courses. A few give you coaching. The Build Room brings them together in one room.

Learn from founders

Watch Resident Builders build real software companies in real time.

Grow with coaches

Get coached by specialists across every major function of your business.

Build with peers

Surround yourself with founders at your stage who challenge you, support you, and help you grow faster.

Membership

One price. Everything inside.

No tiers, no upsells, no per-seat games. One membership gets you the builders, the masterclasses, live coaching, every course, and the room full of founders growing alongside you.

14-day guarantee

Show up to every live session and do the work in your first two weeks. If it's still not for you, full refund.

Annual membership

$2,388/year

$199/month, billed yearly.

Everything included

Access to both Resident Builders
Recorded masterclasses with more on the way
Live cold email & LinkedIn coaching
30+ hours of on-demand courses
The private founder community
Peer accountability & mastermind pods

Build the company you've always wanted.

Learn from founders.Grow with coaches.Build with peers.

For founders doing $250K ARR and beyond. Applications reviewed personally.